Multibrand boutique Felici was founded in 2002 in Yerevan, republic Armenia. Felici represents collection of footwear from leading Italian brands in middle price category to most famous Italian products.

It was always excellent Italian quality, abundance forms and colours, precious details, modern and stylish tendency. The important is that besides of high-quality shoes, we represents also collections of women's bags.

In boutique's assortiment we also have a large quantity of accessories: glasses, umbrellas, leather belts, wallets, head-dresses and scarfs.

In spring 2011 was opened a new multibrand boutique Felici, where with the women's assortiment was represented also men's assortiment of shoes, bags and accessories.

In autumn 2014 Felici is the exclusive representative of the Italian brand Braccialini in Armenia.